

PERFORMANCE MATTERS
From Performance Management to Performance Leadership
Performance Matters Helps You Achieve Your Strategic and Operational Goals
Driving performance begins with setting the right direction together with your team. Besides buy-in and clear responsibilities, the open involvement also improves motivation. This again increases the likelihood for success during execution, where a team effort is critical. A true Performance Leader will ensure the direction is aligned with the overall strategy and critical success factors. She will coordinate priorities with her peers and obtain the resources needed to execute.
Let's make it happen
Main service lines

Value creation through
performance behavior
Performance Management & Performance Leadership
Strategic priorities, aligned goals and initiatives
From strategy to action, building on motivation and learning
Efficient and effective execution
Continuous follow-up and improvements
Driving performance behavior and culture

Value creation through actionable insights
Business Analytics & Fact-Based Decision Making
Performance transparency
From reactive reporting to proactive decision support
Assessment implementation of scorecards and performance dashboards
Effective communication and visualization of data

Value creation through optimized
business systems
Business Systems Thinking, Alignment & Optimization
Cross-functional optimization and synergies
Remove barriers, bottlenecks and sub- optimization
Process optimization and waste elimination
Next-level performance leadership
About us
Performance Matters is a small, boutique consultancy specialized in Performance Management. Or, as we prefer to call it when removing traditional stick-and-carrot management from the equation; Performance Leadership.Our strict focus allows us to be among the very best within the field of driving Performance, something that has been confirmed when we compete for projects head-to-head with the big consulting firms.
We are based in Copenhagen, Denmark, but our projects have taken us to most parts of Europe, South America, The Middle East, and the Far East.
Although there's a strong cultural bias as to what Performance methodologies work best in a specific country, there is also an overwhelming amount of Performance best practices, that work across industries, sectors and countries.
This Performance Body of Knowledge based on numerous Performance implementations and hands-on experience, and it is our best leverage to succeed with helping your company with driving Performance too, regardless of your industry or location.

Testimonials
"Albert has some very interesting
perspectives to share on performance management. I first heard him at an external conference on Corporate Performance Management and felt his ideas were thoughtful and creative. I invited him to speak to some senior finance colleagues at the BBC as we were in the initial throes of a major finance transformation programme that has
improved effectiveness at the heart of it. I believe Albert has a lot of insights to offer on performance management and am certain that the BBC will benefit from further conversations with him on this subject. I recommend that organisations that are looking to implement performance management systems talk to Albert about his ideas and experiences in this area.."
Director
BBC, UK
"I can highly recommend Albert when it comes to explaining and showing people on how Performance management works and is implemented. I've seen him now a couple of times and very time he is showing an extensive and profound knowledge on the subject without losing the practical side out of sight. His presentations are precise, well balanced on content and format. ast but not least, this is brought in a very enjoyable and comprehensive way, making it a pleasure to learn on Performance Management"
Executive Vice President Finance
Vynova Group, Belgium
"Albert(…)was a huge hit with our attendees. I was very pleased to hear many positive comments about the quality of his presentation, the richness of his content and the humor he used to present the information. If you're looking for someone who can captivate a group with a great presentation, Albert is definitely someone you should consider"
CMO
Tableau Software, US
"Albert is an inspiring speaker when it comes to the Performance Management topic. I enjoyed the no-nonsense approach he took when implementing performance management from a strategic perspective. He made clear that implementing performance management is much more than a software exercise only. I would recommend Albert as a speaker to companies considering to implement a performance management strategy"
Principal
Anaplan, Belgium
"Great presentation full of passion from Albert. Thanks to his recommendations we are testing new software and implementing new solutions and ideas in our company"
Finance Director
Amazon, Luxembourg
"Albert brings a refreshing insight to the field of business analytics. Introducing problems in a pragmatic way and equally the pitfalls that come with the solutions. His domain knowledge is rare and offered in a digestible and enthusiastic manner. He has a clear vision on what he considers to be best practice(…)"
Sales Account Executive
Cloudera, UK
First book a workshop...
...Then we prepare a customized transformation program
With 10+ years of experience as a keynote speaker, Albert Birck knows how to create a stir when sharing his vast experience within the Performance area. Keynotes are often a mix of best-practices and thought-provoking real-
- Setting the record straight: What is all this about Performance?
- State-of-the-art for Performance: Is performance management dead? Then what?
- What now for Performance in our organization: Inspiration and discussion of the performance road map and performance maturity
- Them or us? Using Performance to create systemic and sustainable improvements
- Control or empowerment, stick or carrot? Leadership challenges for strategy

Selected publications

Unlocking Performance
Interview with Albert Birck in Financial Management. Published February 15th, 2012 by Association of International Certified Professional Accountants (AICPA) and Chartered Institute of Management Accountants (CIMA)

How to Use the Crisis to Empower Staff
Interview with Albert Birck in Ignites Europe published by Financial Times, June 9th, 2020
Industries
We do, however, know from experience, that certain ways of driving Performance have a higher likelihood of succeeding than others.
These best practices for Performance Leadership are our license to operate. That is also how we are able to do so across different industries and sectors. Reach out to hear more our experience from a wide array of industries.

Selected speaking engagements

"Performance Management"
CBS-SIMI Executive Program,
Copenhagen Business School.
Invited by professor of Performance
Management Allan Hansen

"Actionable Performance Management"
3rd Controlling, Reporting and
Performance Forum - Amsterdam
